OUR MISSION IS TO DELIGHT FANS WITH REMARKABLE
CONNECTING TALENT, BRANDS AND FANS.
We bring them together in the maelstrom
of the live event to deliver meaningful
engagement and connection.
BE RIGHT THERE
THE OPPORTUNITY FOR BRANDS
That feeling of bass line in your ribcage, the pound of your heart to the kick drum, the involuntary blink with every snap of the snare.
An adrenaline hit, an endorphin rush, a heightening of the senses and, just sometimes, a stirring of the soul.
Generation Live is all about harnessing those moments and the opportunity for your brand to be at the heart of the experience.
To be there, communicating to an audience, at the exact moment they most want to listen.
LIVE EVENTS ARE LIKE NOTHING ELSE
TRUSTED BY
Current PARTNERSHIPS
Greatest Hits
BRUNO MARS
JUSTIN BIEBER
BEYONCE
ED SHEERAN
SHAKIRA
J-LO
ONE DIRECTIONWE'VE GOT NEW RULES
SHARED ETHOS AND COMMON PURPOSE
We believe that the links between brands and artists are more than just financial deals.
The commercials matter, but the real magic is partnership in the truest sense of the word:
where brand and artist share both an audience and core values.
For us, it's not just best practice, but good business. It's our expertise in understanding where
art and marketing best connect. It's matchmaking partnerships that underscore the ethos and
attitudes driving success, and tap ever deeper into an audience.
OUR VISION IS TO DRIVE PARTNERSHIPS ON THIS CULTURAL
SHIFT TO DEFINE THE FUTURE IN AN EMPOWERING WAY.
SUSTAINABILITY
Many artists (and many brands) feel the responsibility of sustainability, and are committed to finding ways to connect with their fans whilst leaving a smaller footprint. We’ll forge partnerships between brands and artists that share an environmental agenda, pushing for change while connecting with their audiences at the peak of their receptivity.
EQUALITY
Gone is the time when brands and artists feel pressured to swerve the social issues they care about. Today, both have the opportunity and the platform to take a stand on the things they feel most passionate about, especially in relation to equality across all races, genders and sexualities. We give artists and brands the chance to use their shared values to communicate the messages they believe in, to audiences that truly believe in them.
WELLNESS
The world has never been
more aware of the importance of wellbeing. It’s common ground that connects and resonates across all borders and boundaries.
So whether it relates to mental or physical health, we can help bring like-minded brands and artists together to create and deliver powerful messages of wellness positivity.
“Proud to partner with Generation Live and see our spot run throughout the Imagine Dragons Mercury World Tour!
Seeing the euphoric fans react to our :30 and :60 spots multiple times per night was beyond impactful. Gen Live’s simple process was a joy to work with.
Being able to position our content at the heart of the experience, perfectly aligned our brand with the band and their fans.
Seeing the euphoric fans react to our :30 and :60 spots multiple times per night was beyond impactful. Gen Live’s simple process was a joy to work with.
Being able to position our content at the heart of the experience, perfectly aligned our brand with the band and their fans.
CHAD BROWN CMO VIRGIN HOTELS LAS VEGAS
